Onboarding, paywalls, upgrades, and habit loops, designed around how people actually behave.
Scroll for the funnelI work on four moments in a product’s life. Most of my attention goes to the third one.
heart rate goes up here, for users and for finance teams
Getting new people to their first real win before they lose interest.
Activation rate, time to value
Signup, checkout, and payment flows people trust enough to finish.
Conversion, drop-off
Paywalls and upgrade moments that show up when value is felt, not before.
Upgrade rate, ARPU
Habit loops, streaks, and nudges timed to how people actually behave.
Retention, churn
People lose money in Web3 through confusing moments, not hacks. AI checks an address before you send and explains every fee before you swap. The paid tier only appears after the free checks have saved you from something.
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For freelancers paid by clients abroad. One voice note becomes an invoice, AI times reminders to each client’s payment habits, and the paid instant payout sits honestly next to a free option that works fine.
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A blood pressure companion that explains every reading in plain language, spots patterns across the week, and earns money at the moment readings matter most: the next doctor’s visit.
Read the case studyA paywall on the first screen asks people to pay for a promise. A paywall after their first win asks them to keep something they already have. Those are very different requests.
Every project starts with one metric to move and one I refuse to hurt. If I can’t say which, I’m not ready to design yet.
Physiology taught me that attention runs out and willpower dips by evening. Your users meet your product at their least patient, so the right choice has to be the easy one.
Two ways: as a material I design with, and as a partner that makes me faster. In both, the rule is the same. AI drafts, a person decides.
Designed in Figma, then built in code with AI as my partner: the layout, three case study pages, and every micro-interaction you’ve scrolled past.
Back to the top TidewalletSafety checks that show their reasoningAI scans an address before you send and explains every fee before you swap.
See the case study PaylarkInvoices from a sentenceA voice note becomes a draft invoice, and reminders are timed to each client’s habits.
See the case study AcanyReadings explained, never diagnosedBlood pressure readings in plain language, with patterns spotted across the week.
See the case studyI’m Simeon, a product designer in Enugu, Nigeria, working remotely across UK and EU hours. Before product design I studied how bodies work. I still use that, along with a musician’s ear for timing.
Musicians feel tempo. Good products have one too. Tap a beat and set mine.
Designing the behavioural system behind 3D Habits, a social accountability app on the App Store: onboarding, check-ins, wallet states, and group settlement, built on loss aversion, implementation intentions, and identity-based habits. Now reworking habit creation around voice notes and AI.
Designing a financial intelligence platform for small business owners end to end, including how the free plan leads into paid tiers.
Designed a marketplace that connects customers, skilled workers, and apprentices, with sign-up and booking flows built for all three sides.
Led the design team and built the brand and visual system, from positioning research to guidelines used across marketing and product.
Visual and UI work for digital platforms, campaigns, and websites, including a UI and UX revamp of an affiliate platform and the visual identity and interface for Rena.
Member of the Interaction Design Foundation
“Simeon consistently delivered work that exceeded expectations. His ability to translate complex requirements into clean, user-friendly designs made him invaluable to our team.”
Ikechukwu George Ezeudeka, Founder, TechyJaunt
“Simeon brought exceptional creative vision to our organization. His leadership of the creative team elevated our visual presence and brought consistency to everything we produced.”
Joel Mereije, Founder, Encounter Nation Global
you scrolled all the way down. that’s a retention win.
Open to full-time and contract roles with remote teams in the UK, EU, and US, and to freelance projects with founders.
